Need a shot of color? West Elm at King of Prussia mall is your new go to spot. Yes, it’s finally here.
West Elm is part of the Williams-Sonoma group, which also owns Pottery Barn, but the look is more fresh and caters to a younger crowd. The price points seem slightly lower than some of the other brands in the company, and the focus is on local and green whenever possible.
I had a chance to get the inside scoop this week when they opened. The official opening was May 16. It is pure eye candy, but also very comfortable. Speaking of comfortable, their bedding is lovely.
They are happy to share design trends, like this color blocking of books, with an unexpected twist of turning the spines in to show a more neutral bookcase.
Window fashions are affordable, and a splash of color for windows that won’t break the bank. With lengths available up to 118″ for about $100 each, you can add a lot of fun without making a life long commitment.
I personally love that they sell trendy terrariums already made, and paper flowers, which are very, very hard to kill. Who has time to fuss with live plants?
Need a new idea for that old pot rack? Use it to drape paper Bougainville. Yep, that’s a splash of color, for sure.
My favorite spot was the rack of blue glass. I could just lose myself in that calming color wash. I try to keep my own personal dust catchers to a minimum, but these are calling my name.
Did I mentioned that they have furniture? If you are considering something other than a boring brown couch, consider grey as your new favorite neutral. The microfiber on this one is so soft.
But if that’s not to your liking, then chose from the wall of samples and test their fabrics in your own home. Ooooh, sample swatches! I told you, this place does color!
If you see something you like, ask the store staff. They really seem to want to show off their ideas so you can DIY at home. They are also proud of their simple and local decor, including this wall of reclaimed lumber from the Callowhill (Philly) area. Metal bread pan forms, originally used in a bakery in the Philly area, inverted and staggered, make up the front of the check out counter.
West Elm, welcome to my regular shopping route.
Disclaimer: I was treated to an opening party and small gift, but I would have made it in there sooner rather than later, and these are my own opinions of this new KOP hotspot.